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Valérie LEONARD – Managing Director
In 2004, after having accumulated more than seven years of press relations experience, Valérie took on a new challenge by founding her own agency, B2Win. Strategy, plans, press releases, reports, etc., Valérie masters all aspects. "A true 'facilitator' between companies and journalists, I value contacts. Expertise, listening skills, imagination and a positive attitude, this is what will stimulate your communication, even if it is ‘high tech’!" Today, she does not hesitate to share her experience and passion. Since 2005, Valérie is called upon regularly to intervene as a trainer for marketing classes given by ICHEC Entreprises on behalf of Bruxelles Formation. Target audience: people seeking work who need to stimulate or reorient their career. |
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With a Degree in Commercial and Financial Sciences (Marketing specialisation from ICHEC Brussels Business School) in 1997, it is her passionate and dynamic personality that will lead her to press relations. By working both for advertisers (IBM) as well as in-house (with Michel Weber, her mentor), Valérie has acquired much expertise as a press officer.
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