About B2WinFounded in 2004 by Valérie LEONARD, B2Win is an independent agency specialised in press relations. B2Win has a solid reputation with journalists and benefits from a stable client portfolio. B2Win is mainly active on the Belux market. Its philosophy brings together the desire to communicate of client companies and the expectations of journalists. This is an everyday challenge that relies on the creation and maintenance of a fragile balance, which is the key to success of B2Win! The B2Win NameIf, in the beginning, B2Win was a play on words for ‘Between’ (referring to the intermediary role of press officer), many people read it as an acronym for ‘Business-to-Win’. Regardless, B2Win wants to be a facilitator for companies wanting to develop their visibility, awareness, reputation and sympathy capital (winning combination). | 
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