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Online Reputation Management

Protect your image and influence your clients’ perception of your business

Are you aware of the comments made by your clients about your business and/or products?
What about your ex-employees or your competitors?
Information circulates very quickly on the Internet (websites, forums, blogs, etc.).
Do you know about the online postings regarding your brand?

Although a large majority of consumers still buy offline, they do go onto the Internet to search and read test results and tips from other users. This phenomenon is much more wide spread with the increasing number of Web 2.0 applications, such as blogs, wikis, RSS feeds, forums and social networks. Information can be posted rapidly on the Internet, indexed by search engines and re-used by traditional media. It is therefore essential for business managers to actively listen to what is being said online.

Online Reputation Management (ORM)

B2Win ORM Services

Online Reputation Management (ORM)

Online Reputation Management combines Marketing, Public Relations and Search Engine Marketing.

The main objective of Online Reputation Management is three-fold:

Measure the buzz on the Internet following an online or offline marketing/communication campaign.
This means measuring the volume of links where your key words are mentioned in a given period.
Identify communication opportunities, such as new products.
By analysing the content of this online buzz, you can discover what made consumers react. Sometimes, an element of major interest to users was underestimated by marketing. A targeted communication on this subject or a new product integrating the much sought after functionality by Internet users will surely get the attention it deserves.
Avoid crisis management
Just monitoring the buzz creates promotional opportunities aiming at solving problems (linked to negative criticism) or dealing with rumours, two things that can negatively influence the image and reputation of a business. A bad reputation can actually bring about a loss of confidence from consumers and on the longer term a drop in revenue and benefits.
Today, false rumours, gossip, criticism or any other kind of bad news spreads like wild fire! The Internet has changed the broadcasting of information as well as its geographic boundaries.

ORM can also be used for other things such as legal monitoring in order to find the breaches of your brand (misuse of advertising slogans or logos, denigration of products or services, accusation aimed at managers, brand parodies, domain name usurpations, etc.).

Thanks to Online Reputation Management you can protect and manage your image!

B2Win ORM Services

B2Win can offer you a global service of Online Reputation Management.

After an assessment of your needs and risks, B2Win will help you choose an ORM tool that suits your profile. Regardless of the solution you select, B2Win can then take the following three ORM steps: